E-COMMERCE SUCCESSFUL MARKETING STRATEGIES-12 KILLER TIPS 2018

eCommerce Successful Marketing Strategies - 12 Killer Tips-2108

In this post I’m going to unpack 12 killer eCommerce successful marketing strategy-2018 tips. This is one that you can't miss if you have any commerce store check it out. I help small businesses grow with our marketing and design talent technology. Make sure to follow it to learn tips tricks and strategies to grow your business and fuel your brand. eCommerce marketing can be super complicated. There's just so many different things. That you can do and so in this post. I'm going to break down 12 tips that we recommend you. Really focus on first. If you dial these in you're going to be successful online. So just jump right in-

Tip #1 - Use a amazing cart. Shopify, WooCommerce, BigCommerce 

Is use a good shopping cart there's three shopping carts. That we work with clients all the time. That we really love and so check these out if you're not already on these cars Shopify WooCommerce and BigCommerce. These three carts are really good from a perspective of SEO design and also paid search so running paid ad even on social. It has everything you need to scale your Business. It also has a support team to back you up. When you need the help so check out one of those cards. If you don't already have.

Tip #2 – Proper Optimize your product pages each with regards to SEO and style, product title, description, images, trust badges, reviews, video :

Tip number two spend a tremendous amount of time optimizing your product pages with regards to SEO and design. So what I mean by that is SEO would be a good product title ok don't just call it something that only. You would know call it something within the title that people are actually searching online. So do some keyword research figure out what people are searching for your products and make that part of your product title also include that in the description of the product? Write a good description remember this is your 24/7 sales person. Your product page never calls them sick it works through the weekends and all the days every time. Somebody visits your product page you want they want your perfect sales pitch. So put some time into that also product photography is hugely important make sure that photography is really. Really clean smooth and a nice design and professional and also. If you can do a product video this is massively valuable make sure you invest in doing some product videos to explain your products and more details. Final tips here make sure you have trust badges on the Paige. Make sure it says things like you have fast shipping free. Shipping all that if you have that and also get reviews of your products. You want to have reviews on your product pages studies show if you have reviews on your product pages that can increase your conversion rate significantly. If the 400% of by having product reviews so make sure that you get product reviews on your page.

Tip #3 - Schema markup for google wealthy cards (schema markup testing tool) 

Tip number three is a little more advanced with regards to SEO. But it's making sure you have schema markup on your product pages. What this means is when somebody searches on Google right there in the Google search page before they even go to your website. They're going to see what Google calls product rich cards which is going to show your product image and some information right there. On the search page this is going to give you an advantage over your competitors. Make you a little more visible organically to people as they're searching on things like Google. So here's a quick tip if you go if you just google search schema markup testing tool. It'll take you to a testing tool you can just put your product page URL in there and it'll tell you if you have the proper schema markup or not if not there's some mornings with some tips there on how to make sure you add that but if you use one of those cards BigCommerce Shopify or WooCommerce they typically have good schema markup out the gate.

Tip #4 - Optimize your product feed via Google merchandiser center 

So you can just kind of build upon that tip number four is to optimize your product feed via Google Merchant Center. Google Merchant Center is what you're going to use to run Google Shopping ads. Which we'll get to later but the product feed is hugely important. You're going to want to make sure you have good information in there with regards to your product title the description the keywords those sorts of things. So that you're showing up when people are searching on Google shopping. When you're running your ads you don't want to be not in the game when somebody's looking for your product because your product speed is not very well optimized.

Tip #5 - Run Google searching ads Tip:
 

Tip number five is running Google Shopping ads Google. Shopping is very popular people go to Google. They'll search something like pink shoes they'll click the shopping tab those are all add. So if you want to be in that shopping tab. Which we highly recommend if you're going to want to make sure that you are running Google Shopping ads so invest in running product ad and then here's a tip optimize. Your product ads based on results so if you have ecommerce tracking setup. You can see the revenue generated from each product. You can really see your ROI per product on your product at what you want to do is that time goes by turn off the ads. That aren't doing as well the products that aren't doing as well and increase the budget on the products that are doing well this is going to really increase your return on investment over time.

Tip #6 - Run dynamic re targeting campaigns across Google show and YouTube. Moreover as re targeting ads across Facebook and Instagram Tip 

Is run dynamic re targeting campaigns off of your Google Shopping ads and your website visitors so that people that go to your website and they browse maybe to three products as they're surfing the internet after that on the Google Display Network which is thousands of websites online. They're going to see banner ads for your brand actually showing the specific products that they looked at so it's very relevant this stays top of mind and it kind of just wears them down until they are ready to buy those products. They click it and they purchase on your website also you can run re targeting on Facebook and Instagram as well. If somebody comes to your site they look around and they don't do anything that night when they're on Facebook kind of looking through their feed all the sudden. They'll see an ad for your brand this is bringing you back to the top of their minds like hey. I didn't have time earlier to put my credit card in there because I was getting interrupted but hey I do right now on this commercial that's on TV. I'm going to buy right now so by doing re targeting in a dynamic way they're going to bring a lot more sales back to your business.

Tip #7 - Run Facebook and Instagram ads and re targeting on those channels moreover. Target a awfully tight demographic of individuals that suit your whole.

 

Tip number seven is to make sure that you're running Facebook and Instagram and these are huge channels. Today people are on Facebook all the time so you're going to want to target people on Facebook and the targeting is so intense that you can get right in front of the person that would be perfect for your product so one example like that is it say that you sell gymnastics equipment to kids maybe two girls in particular you could actually target mothers. That make over fifty thousand dollars a year that have daughters that are in gymnastics how targeted is that if these mothers see these ads they can afford it right they're making enough money to afford it they have daughters in gymnastics it just only makes sense they're going to like your product. They're going to understand your brand and they're going to eventually buy from you so make sure you take advantage of Facebook and Instagram add those two channels are big breadwinners for e-commerce stores today.

Tip #8 - Invest in social media management, build an organic following. 

Tip number eight invest in your social media organically whether you need to do this yourself or hire somebody or hire another company you need to make sure you have an organic present social media what that means is you're posting content. You're engaging on social media so not paid ads but just being involved being a part of social media today by doing this this is going to be building your brand following organically. So eventually you have 10,000 followers 100,000 followers the more followers you have as you're posting content building this awareness you're only going to get more sales.

Tip #9 - alter email selling (holiday, birthdays) and send finish of month promotions. 

 Tip number nine is to automate your email marketing email marketing is hugely important a lot of e-commerce stores fall short because they spend a lot of money to get that customer to make that first purchase but they don't re market to those people via email marketing and other channels to get them to come back and make future purchases if you could just get each of your customers to make one more purchase than they normally do think about what that does to your revenue so what email marketing it allows this in an automated way to make that happen so here's an example you could set up an automated campaign for holiday you just set this up at the beginning of the year for the whole year with promotions on all these different holidays that automatically get sent to all of your past customers so that's one example there's tons of other examples like spending on automated emails to capture reviews for your products is another way to build product review content in an automated way. If you're creative with your email marketing and you automate it this is going to scale your business so that you can increase your sales overall and increase your return on investment on your marketing dollars.

Tip #10 - SMS important person deals 

Tip number 10 is invest in SMS marketing SMS marketing is text message marketing reason why that's important is because only about 20% of people will typically open up your email sometimes even less and they also won't open it up in real-time there's a lag there right but with text messages it's almost 100 percent of people open the text message and most of them are within a five minute window so that can be really powerful on slow sales days on the end of the month times when you need to clear out old inventory stuff like that so build a VIP text message marketing campaign and one way to do this is put a banner on your site that says hey for Vi VIP deals text something like hot deals to 399 702 opt in and get an immediate 20% coupon right now by doing that it gets people to opt-in to get that coupon but now they're in that list for future VIP deals that you can tap into.

Tip #11 - Use a CRM and rent a sales and support person. Follow  decision customers. fire reviews, sales packages, study their wants, fire referrals, raise to share on social. Kill client service 

 Tip number 11 is to use a CRM so many e-commerce stores don't really have a CRM. They're actually using the backend of their car to look at customer data and kind of using that at the CRM that's not effective. You want to integrate your cart with an actual CRM so that you can populate all of your customer data and even add additional data in there as you get to know your customer and so if you hire a sales person or if you're the sales person working through the CRM and actually making proactive calls to your customers. Can be life-changing for your business. If you just reach out to hey how was it did you get your package in time is everything going for you what else are you interested in can I keep an eye out for other deals that come up and let you know if you have any kids when are their birthdays what are they interested in if you get to know the customer. You can save this information in your CRM your salesperson can just continually follow up these people and I'm telling you you'll see four or five times more sales per customer than you would otherwise so it's a huge investment but a great return to look at a salesperson in a CRM and connecting those into your process within your e-commerce business.

Tip #12 - produce a client care package. Nice stigmatization. Use to induce amazon consumers to shop for from your website next time. embody coupon.

Last tip 12 is to create a customer care package that you send with all of your product purchases to the customer so don't just send them a bag with a logo on it send them a nice package it has a handwritten note it has a coupon in it for a future purchase that maybe has a referral card in there they can give to a friend there's going to be a nice experience for the customer and it's really going to give them a good sense of feeling towards your brand and probably get them to come back and purchase it with you again but one really hot tip here is if you're selling on other channels such as Amazon or something like that when you send those products with the care package the coupon and whatnot should recommend they come back to your branded website to make future purchases this is going to increase your profitability right and get your brand going on your own website. Which is what you want to do so take advantage of these care packages design something real nice when they receive your product you stand out in the crowd from other businesses you may be competing again so eCommerce is super intense.

Tips coated during this post: 
Tip #1 - Use a amazing cart. Shopify, WooCommerce, BigCommerce 
Tip #2 – Proper Optimize your product pages each with regards to SEO and style, product title, description, images, trust badges, reviews, video 
Tip #3 - Schema markup for google wealthy cards (schema markup testing tool) 
Tip #4 - Optimize your product feed via Google merchandiser center 
Tip #5 - Run Google searching ads Tip
#6 - Run dynamic re targeting campaigns across Google show and YouTube. Moreover as re targeting ads across FB and Instagram Tip 
#7 - Run FB and Instagram ads and re targeting on those channels moreover. Target a awfully tight demographic of individuals that suit your whole. 
Tip #8 - Invest in social media management, build AN organic following. 
Tip #9 - alter email selling (holiday, birthdays) and send finish of month promotions. 
Tip #10 - SMS important person deals 
Tip #11 - Use a CRM and rent a sales and support person. Follow up decision customers. fire reviews, sales packages, study their wants, fire referrals, raise to share on social. Kill client service 
Tip #12 - produce a client care package. Nice stigmatisation. Use to induce amazon consumers to shop for from your website next time. embody coupon.

we could go for days with different tips but these twelve tips I feel like are really the ones that are the most important so focus on these tips if you have questions give us a call or leave a comment if you liked the video like it if you want to share the video please do and also follow us for more tips tricks and strategies just like this moving forward